A Tempest in a Pepsi Can

July 22nd, 2010

Science Blogs is “the largest online community dedicated to science.” Created by the Seed Media Group, it serves as the host for dozens of quality blogs dedicated to science and related topics. I’ve greatly enjoyed reading P.Z. Myers’ Pharyngula and Ed Brayton’s Dispatches from the Culture Wars, especially.

Recently, Seed attempted to welcome a new member to the Science Blogs family, as they were to become the new home of PepsiCo’s Food Frontiers blog. Personally, I thought it was a great idea. I’ve recently become interested in Food Science, since my girlfriend is currently working towards her PhD in the field. I also thought it would be interesting to hear from scientists who are actually working in private industry; most writers on Science Blogs work in academia, which is perfectly fine, but wouldn’t it be nice to add a different kind of voice to the conversation?


Apparently, it wouldn’t, at least not according to a surprising number of Science Bloggers who jumped ship immediately after the announcement was made, concerned that Science Blogs was selling out to a greedy, faceless corporation. Bora Zivkovic, one of the most popular writers on the site, hastily departed, as did Peter A. Lipson, “Abel Pharmboy,” Suzanne E. Franks, Mike Dunford, “GrrlScientist,” and others. “Orac,” another of the site’s most popular writers, is currently “dithering over [his] future” at Science Blogs, while the aforementioned P.Z. Myers is on strike.

Is it just me, or is this a huge overreaction on the part of the Science Blogs community? The plan was for PepsiCo to sponsor Science Blogs in exchange for the hosting, and I understand the concern about allowing corporate interests overtake pure science, but Food Frontiers was pulled from Science Blogs before a single real post was made (an introductory “hey, we’re happy to be here at Science Blogs” message was the only thing that got posted), and looking at the existing Food Frontiers blog, one is struck by just how innocuous their posts actually are. Yes, there’s a fair bit of self-congratulatory, PR-heavy corporate-speak, but there are also substantive posts about science and nutrition, which I believe would have added real value to Science Blogs.

Hans Schantz has a great response to the whole kerfuffle, which I recommend reading. I agree with him wholeheartedly, particularly his lamentation of “the obvious and utter contempt that some of the ScienceBlog bloggers have for scientists employed in industry.”



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